Heeler Creative founder sketching on a tablet in the field

Clever ideas,
well made.

Branding, marketing, content, websites, and e-commerce for businesses ready to move with clarity.

LET'S WORK TOGETHER

Featured Clients

  • The Parks Alliance of Indianapolis
  • XGrid Campers
  • All Roads Taken
  • Bier Brewery
  • Frank’s Paddlesports Livery
  • Guggman Haus Brewing Co.
  • Lark Overland
  • Main Line Overland
  • Moore
  • Overlander's Outpost
  • Overland Defense
  • Haworth | Page Law + Mediation
  • MB Auto
  • Expedition Trailers

THE HEELER APPROACH

Built like a
good trail dog.

Reliable, clever, and ready for adventure, Heeler works alongside bold brands from the first big idea through everything that follows. We bring identity, campaigns, content, and digital experiences together.

THE PACK BEHIND THE WORK

Our story helps us
tell yours.

We’re Jake and Leena, the husband-and-wife team behind Heeler. We’ve built Becker Supply Co. and run a retail store and print shop, so we know the care and conviction behind a business. Those are the details that make its story worth telling.

We started Heeler to help other businesses tell theirs. We listen for what makes you different, then carry it through the way your brand looks, speaks, and shows up—so people recognize it, remember it, and feel connected to it.

MEET THE HEELER PACK
Two people paddling a canoe on the riverHeeler dog illustration
Two Australian Cattle Dogs looking up at the camera
Heeler project photography of an overland campsite

What we do

Three ways to
move forward.

Start with what your business needs now. We can take on one focused project or work alongside your team month after month.

Explore Services

Logos, full identities, merchandise, and design that make your business recognizable wherever it shows up.

TESTIMONIALS

Teaming up with Heeler Creative was one of the best moves we’ve made at Frank’s Paddlesports Livery. From the jump, Jake and Leena Middaugh came in with open ears, big ideas, and a genuine interest in what makes our little river outfit tick. I know the river. They know branding, design, and how to tell a story. And thanks to their work, Frank’s is not just floating—it’s thriving.

— PETER BLOOMQUIST (OWNER & OPERATOR, FRANK'S PADDLESPORTS LIVERY)

Start a conversation

Have a project in mind—or need a creative partner?

Tell us what you’re working on